Marketing Adaptation vs. Marketing Standardization

Date: Thursday, April 10, 2025. 
Time: 12:30 p.m. - 2:30 p.m.
Where: Town Park Recreation Centre. 62 McCaul Street, Port Hope.  

Presented by Karen McDonald-Hurley of Opportunity Group.

This is a free workshop part of a four-part business series offered in partnership by: Business & Entrepreneurship Centre Northumberland (BECN), Municipality of Port Hope, and the Port Hope Chamber of Commerce. 

Interactive Workshop: Marketing Adaptation vs. Marketing Standardization
Market Adaptation or Market Standardization? In this interactive workshop, you will learn the difference between market adaptation and market standardization and decide which strategy is right for you. Learn the factors and trends that influence both strategies using examples from large multi-nationals and small rural one-person-owned businesses. Discover the best ways to incorporate adaptation or standardization in your business and take away the beginning of a marketing strategy consistent with each.

What You’ll Learn:

1. Marketing Adaptation: Discover how to tailor your marketing efforts to resonate with your local community and meet the unique needs of your customers.
2. Marketing Standardization: Learn how consistent messaging can build a strong brand identity while saving time and resources.
3. Key Decision Factors: Understand when to adapt and when to standardize, with practical tools to help you find the right balance for your business.
4. Real-World Examples: Explore inspiring success stories from rural businesses that have thrived using these strategies.

Why Attend?

• Gain actionable insights to help you grow your local customer base and connect with your community.
• Participate in interactive discussions and activities designed for hands-on learning.
• Network with other women entrepreneurs who share your challenges and goals.

Who Should Attend?

• Business owners looking to attract more customers.
• Anyone passionate about building a thriving business.

What to Bring:

• Your unique business challenges and questions.
• A desire to learn and connect with like-minded entrepreneurs.

By submitting the registration form, all attendees understand;

Limited seating is available. 

Registration information will be shared solely with workshop partners as listed above. Email communication may be used solely for the purpose of e-newsletter communications. User may unsubscribe at any time.  Event information and follow-up, will include but not limited to; updated event information, future events, and post-event survey. 

Photographs will be taken during the course of the event.  All attendees understand and agree that media communications will include but not necessarily be limited to: the Business & Entrepreneurship Centre Northumberland / Northumberland County, Municipality of Port Hope, Port Hope Chamber of Commerce website; social media such as Twitter, Facebook, YouTube; newspaper/magazine articles; photos; brochures; public council reports / committee reports; and advertisements. All attendees waive any right to inspect or approve the finished media communications. Use of images will be made without any acknowledgment or payment. Please kindly let us know if you do not wish for your photo to be included in the described means above by emailing; bizhelp@northumberland.ca.